In: While High-Tech, Manufacturers of Magnetic Card
Readers Take the Middle Road
an exciting time for magnetic card reader manufacturers - the
industry stands on the brink of fully computerized smart card
technology, and a myriad of ways to capture, store, and transfer
large quantities of information. Still, most manufacturers
are sticking to the more traditional mag stripe or even bar code
readers - for now.
..."It's important to note
that North America is significantly behind much of the world in
embracing smart card technology, says Nick Zolecki of NexPhase
Electronics, Cave Creek, Arizona. "The existing
consumer mindset has not yielded the newer technology.
Another issue is the installed infrastructure of magnetic stripe
based equipment. Most companies will be reluctant to implement
the new hardware until they believe the consumer will accept and
use the technology. This has already taken place in
Asia. In 2005, Europe will need to be EMV smart card
security compliant. Canada is scheduled to be EMV
compliant by 2008. In the U.S., it is tough to get around
the infrastructure, both in terms of cost and psychology.
We are truly in the second full generation of consumers who have
embraced the credit card; changing to the alien smart card
system will require much time, much money, and great PR."
what magnetic reader manufacturers offer is nothing short of
amazing - and very beneficial to gaming establishments.
Here is a sampling of what the new age of readers offers.
...Another company serving the
demand for personalized cards is Identatronics
of Chicago, Illinois, a divison of Ban-Koe Companies. The
card manufacturer is also a printing house, according to Bill
Bangtson, Ban-Koe President and CEO. Identatronics offers
a PVC card that can run through an on-demand printer and still
take the wear and tear of being pushed into a mag swipe. The company can also make SuperCards that include smart chips,
mag stripes, and barcodes for different functions at any
event. For an added bonus, Identatronics features a business
card scanner, which automatically creates a temporary badge
for that event.